I'm Randy Rohde — founder of The News Guy and 38 Digital Market. I help businesses build authority, dominate search rankings, and get featured on 900+ media outlets through strategic press releases and digital PR.
As Featured In
I started my career in retail operations right out of grad school — running national retail stores, then multi-unit management, and eventually overseeing operations at two national retail companies. But I always had an itch to build something of my own.
With a team of partners, I launched a national service provider. We sold it. Started another. Then I moved to Cleveland, Ohio, scaled a company to operate in five states, and sold that too. Somewhere in the middle of all of it, I discovered the raw power of digital marketing — and I was hooked.
Today, I run 38 Digital Market, a digital marketing agency focused on helping businesses scale through SEO, press releases, and strategic digital PR. Through my brand "The News Guy", I've helped hundreds of businesses get featured on 900+ media outlets, build brand authority, and dominate search rankings.
Fun fact: I'm also an IMDB-credited producer, actor, and director. I play as hard as I work — I'm an avid runner, backpacker, and cyclist who's been known to run a marathon or two.
Business Education
Journalism Background
Producer, Actor, Director
Featured Expert, 2026
"Visibility without credibility is a missed opportunity. We don't just distribute announcements — we engineer brand momentum."
— Randy Rohde, Founder & CEO
Get your story published across 900+ media outlets including AP News, Yahoo Finance, Benzinga, and Business Insider. SEO-optimized, human-written releases that build authority.
Learn More →Stand out with expert guest posts on leading publications like Forbes, LA Weekly, and US Magazine. Boost credibility, visibility, and authority with high-impact placements.
Learn More →Dominate search rankings with data-driven SEO strategies. From Google Business Profile optimization to technical audits, I help businesses get found where it matters most.
Learn More →Build your site's authority with white-hat backlinks — guest posts, news blasts, niche edits, Google Entity Stacks, EDU & GOV links, and high-DA placements.
Learn More →Strategic Google Ads management and pay-per-click campaigns designed to generate qualified leads and maximize your ad spend ROI.
Learn More →Press releases as AI prompt engineering — I help brands influence what AI systems like Google AI Overviews, ChatGPT, and Perplexity communicate about your business.
Learn More →Daily insights on press releases, SEO, digital PR, and AI-driven search visibility. Quick, actionable episodes to keep your marketing sharp and your brand in the news.
Conversations with entrepreneurs and small business owners about their journey — the wins, the challenges, and the lessons learned along the way.
I speak at industry conferences around the world on digital PR, press releases for SEO, AI search visibility, and building brand authority through strategic media distribution.
Invited speaker at one of the longest-running and most respected SEO conferences in the industry — a pitch-free, expert-only event focused on tested, proven ranking strategies.
Keynote presentation on creating and using digital press releases and PR links to boost organic rankings. Alongside 9 industry experts from around the world.
Speaker at the Digital Marketing and Technology Conference, sharing insights on press release strategy, link building, and leveraging digital PR for search dominance.
Speaker at Digital Unfiltered, delivering no-holds-barred strategies on press releases, digital PR, and building brand authority through strategic media distribution.
"How The News Guy Is Helping Businesses Build Digital Trust" — exploring how strategic media announcements build digital trust, authority, and AI search visibility.
Deep dive into SEO press releases — what they are, how they work, and why they're invaluable for entrepreneurs, content creators, and podcasters.
Growing your business with a local marketing agency — strategies for digital transformation, content marketing, and leveraging press releases for local businesses.
"Press Releases: Still Relevant, Still Effective — When Done Right." Episode 27 with host Patric Shannon, diving into strategic PR distribution for SEO and Google Maps rankings.
Live session with host Paul Andre de Vera covering SEO link building with press releases — strategies, distribution networks, and how PR drives organic rankings.
Beyond the boardroom, I hold IMDB credits as a producer, actor, and director — bringing stories to life on screen just like I do for brands.
Feature film production
Feature film production
IMDB-listed talk show · 2023–Present
Chagrin Falls, Ohio